What is IGTV and Why You Should Use It for Business?

It is a standalone Instagram platform. It is new. It is creative. It is IGTV!

Want to know what IGTV is and why you should use it for your business? If yes, then stick to this guide till the end. Today, we will be sharing what IGTV is and why you should use this application to promote your brand!

IGTV or Instagram TV is a popular video platform on which you can upload longer videos. It is becoming popular day by day, especially among businesses. It is a great way if you want to showcase your products and services whether it is in the form of tutorials, DIYs, BTS videos, company stories, etc. On IGTV, you can create content that can not only resonate with your target audience but can also assist you to build long-term relationships with them.

A lot of brands are using IGTV to increase the visibility of their products and services. If you also want to use IGTV for promoting your business, you must create a channel on the Instagram TV platform. After that, try to get more likes on your channel. The process of getting views on IGTV videos is a bit time-taking so for quick results, you can buy IGTV views.

Reasons for Using Instagram TV for Business

Below are some of the reasons why your business should use IGTV.

Videos Getting Popular

The first and foremost reason for using IGTV for business is that VIDEOS is the FUTURE of businesses. A lot of people spend their time online by watching videos. More and more people are using videos to upload their content on social media and the same is the case with Instagram. If you want to make your business successful, you must make video an important part of your marketing strategy. However, if you want to get famous with your IGTV videos instantly, you can buy IGTV likes from a trustable company such as a Socialace.

It is Convenient to Use

Another compelling reason is that making videos and uploading them on Instagram TV is quite easy and convenient. All you need to do is make a video from your mobile, edit it if you want, and share it on your IGTV channel. Good news: there is no need to use complex video setups such as lighting, sound, or editing hardware and software tools. Although you can use technical kits for shooting videos, if you want to create a natural or rough video, you can share videos on IGTV even without any expertise or technical stuff.

Moreover, using the IGTV platform is quite easy. You can definitely bring the best results out of it.

Reuse Your Old Videos

If you have some videos that you previously posted on Facebook, YouTube, or blog, it is time to bring life into them? How? Reuse your old videos for IGTV! Instagram has given incentives to its IGTV users that they can not only reuse their old videos but can have more reach and engagement than other Instagram posts.

Adding Call-to-Action

With Instagram TV, as you can upload long-form videos, so you have the chance to add more content related to your brand or the products and services that you are offering. In your IGTV video, you can include links to your Instagram posts, website, or posts on another social media account, hence adding call-to-action in your IGTV videos. It will not only boost engagement but can also make your viewers buy a product or service from your website.


So, now you have come to know what exactly IGTV is and why you should make it a part of your content marketing strategy. As the video is the future of businesses so you have a great opportunity to grow your business using the platform of Instagram TV. Without waiting anymore, take out your phone, record a video, upload on IGTV, and enjoy results.

How you are using IGTV for your business? Share your views in the comments section!